What if you have more than one value proposition or offer multiple services, and therefore have different Ideal Customer Avatars?

It’s totally fine! My Ideal Customer Avatar is someone who's just starting out – they don’t have an online business or an email list yet. I also have a big audience of people who are a few years in and they want to grow their business with digital courses.

Because of that, I have two very different communities, and I speak to each of them in my marketing and on social media. Just make sure to be specific with who you’re talking to and call it out.