Finding & Understanding Your Audience

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• How do you define your Ideal Customer Avatar without limiting the potential of helping more people outside of that category? Is your Ideal Customer Avatar limited to a certain gender identity or age range?
• Is it okay if I am not crystal clear about my Ideal Customer Avatar’s pain points? I have an idea, but can I learn along the way?
• I’m clear on who my Ideal Customer Avatar is, but I’m having a hard time finding them. Any advice?
• What if you have more than one value proposition or offer multiple services, and therefore have different Ideal Customer Avatars?
• If I'm serving a corporate audience, do I market to the boss who writes the checks or the person who would sign up to the list or enroll in a future course?