How do you define your Ideal Customer Avatar without limiting the potential of helping more people outside of that category? Is your Ideal Customer Avatar limited to a certain gender identity or age range?

You don’t need to limit your Ideal Customer Avatar or client to any specific demographic, but you do need to take a look at the central theme of those that you serve. 

What are their challenges, their struggles, and their desires? Your customers are all connected by the opportunity your content and products or services offer them.