I am in the process of defining my Ideal Customer Avatar. My concern is that this person has already been well served by someone else. How do you know if there is room for you in the market?

Everyone who has ever tried something new faces this feeling. In part because the fear is not entirely unfounded: chances are, there is already someone out there in the market you want to get into, doing something similar to what you want to do. But none of them do exactly what you do, the way that you do it. No one teaches like you do, no one has a roadmap like you, and your customers will be attracted to how you teach. 

Identify your sweet spot and own your own unique approach to the topic you’re choosing, and then commit to a head-down drive toward the winner’s circle. 

And if all else fails, adopt this mantra: “There is an abundance of success to go around and I am absolutely deserving and open to receiving my share.”