What if I’ve created what I thought is an amazing lead magnet and no one is opting in?

If your lead magnet isn’t converting, it’s because something in the content or marketing isn’t resonating with your audience. 

Pay closer attention to what your audience is asking for, and spend time figuring out what’s underneath what they are asking. What are they really after? 

If you listen to their questions, you can start to pick up and put together where they’re getting stuck. 

When I see patterns in questions, or the same types of questions over and over again, I say, “Oh, I’m seeing a pattern of questions here… there’s a sticky point for my audience. How can I support them and solve this problem?”

Pay attention and never stop paying attention because their needs will evolve, just like your business – and your lead magnets – will evolve too.

Check out my podcast episode about troubleshooting a lead magnet for more strategies!