My weekly content is a weekly email newsletter, which isn’t one of the content platforms you recommend in List Builds Society. If I turn my newsletter into a blog, what do I do about the weekly newsletter? Do I stop doing it? Do I come up with a weekly email that is related to the blog?

In order to grow an audience, you need to be public-facing with your content. If you are limiting your content to an exclusive newsletter, it’s not on your website publicly and it’s not on social media – which means it’s a great lead magnet, but you’re not attracting a new audience or getting organic traffic. 

One idea would be to take your private newsletter and release the content either as a blog, or on a podcast. Then, use your weekly newsletter to promote the weekly content you created.