How do I start emailing a list that I haven’t emailed much over the last year or two? What should I say?

You don't need to make a big deal about the fact that you haven't emailed in a long time. I encourage you to put together a lead magnet, then create a killer subject line to get your subscriber’s attention, and say something like, “Hey, I’ve been working on this free resource for you – I know you’re going to love it! Here’s what it’s about and click here to instantly download it.” 

Send it out to everyone on your email list, and then send it again to whoever didn't open the original email. From there, start emailing them free content every single week.

If you want more guidance on this question, check out my podcast episode called How To Re-engage Your Email List for step-by-step guidance on how to re-engage those subscribers.