I have a large email list and a decent open rate, but the conversion is not there. How do I nurture my list to get a better conversion?

If your email list is not converting into sales,  it's likely that your copy is the problem.

Here are some other things to consider when you’re writing your sales emails:

• Make sure your subscribers hear their own thoughts in your email copy. You want them to say, “Oh my gosh, are you in my head?” Do this by listening to their language and what they’re talking about on social media.
• Make it very clear that what you're offering is the solution to their problem. 
• Be sure to send more than one sales email. Over a 7-day period, I recommend sending five emails. 
• Have scarcity and urgency, but make sure it’s authentic and real. Give them a genuine reason to buy now.

For more on this topic, check out my podcast episode with my best copywriting tips to convert subscribers.