What would be a good lead magnet for a book launch?

The question you may want to consider asking instead is, “What are some great bonuses I can offer people when I pre-sell my book?”

It could be a podcast, a really great lead magnet, or maybe it’s you showing up on social media more. And when it comes to hitting the nail on the head with the content you choose to talk about in these various platforms, think about where your audience needs to be in order to be ready to dive into your book.

Then, back up a little bit from that point and use those topics to prepare them to start your book. You want to help them cross that invisible bridge to get them from where they are right now, to where they need to be.