If you had to recommend one lead magnet over another for someone who has the capacity to create it, but no real audience or brand awareness yet, which would you recommend?

Create two and test them out to see which one performs better. I recommend a quiz and a great cheat sheet, checklist or guide that your ICA would love – both are great options. 

Then, start pitching yourself to get on other people’s podcasts or video shows so you can get in front of your ICA and share it.