I really struggle with Facebook ads, and want to explore different ways to reach new audiences. Is it a podcast? Using the perfect hashtags? Partnering with affiliates? Help!

Podcasts definitely move the needle, and I can't imagine having the success I have today without it. It’s allowed me to reach an audience I wouldn't have access to, and a platform to promote the different programs that I have.

If podcasting isn’t your thing, that’s OK. More than the specific platform, the idea is that you want to be creating some form of weekly content that you give your audience for free. That can be a blog post, a Live video, or even a free online community.

I also recommend having lead magnets if you want to grow your email list. And if you can promote your lead magnet in your weekly content. 

Another great way is partnering with affiliates. If they sell something for you, they're going to send traffic your way and help you grow your email list. If you go this route, make sure they’re sending people to a lead magnet (a webinar, video series with an opt-in, a quiz, challenge, etc.), not a sales page, so you can collect emails.