If you’re starting a podcast, how do you let people know that it exists?

Here are a few things I recommend to gain awareness for your podcast: 

1. Promote it just like you would promote a lead magnet. Talk about it on social media, email about it, and put it out there. 
2. Try to get interviewed on other people’s podcasts, and mention that you have a podcast. 
3. Submit your podcast to be featured on Apple podcasts. 
4. Paid ads, if you can manage it in your budget.
5. Include a link to your podcast or newest episode in the bottom of your lead magnets.
6. Put it in the signature of your email as a P.S.

My podcast episode with Jenna Kutcher has some other really great tips on how to drive traffic to your podcast. Check it out!